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Mailchimp is best in the following categories:
Mailchimp began as an email marketing service developed to complement a web design company founded by Ben Chestnut and Dan Kurzius. Originally tailored to small business clients as a side project, it grew into their main business. By 2007, they dropped the web design business and created Mailchimp to focus on providing marketing email services to entrepreneurs and ecommerce businesses. In 2017, that marketing service expanded to include social media integrations and automation tools. Today, Mailchimp provides a full set of market strategy software tools that are affordable and efficient for businesses of all sizes.
Plans and Pricing
- This plan supports up to 2,000 contacts. You get access to Mailchimp's audience dashboard, market segmentation features, and contact profiles. It also includes the content studio, multi-channel marketing, simple automation, and basic reports.
- This plan supports between 500 and 50,000 contacts. The monthly price scales to your contact list size. Mailchimp adds email templates, A/B testing, custom branding, and 24/7 support in addition to the features of the free plan.
- You can manage up to 100,000 contacts with this plan, which adds advanced automation, retargeted ads, and advanced audience insights.
- For enterprises with contact lists that number 10,000 and up, Mailchimp has this plan. They support up to 200,000 contacts for $1,099/mo., above which they will negotiate a custom plan. Premium adds advanced segmentation, unlimited seats, multivariate testing, and phone support to the standard features.