Mailchimp
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Affordable and efficient market strategy tools.
Mailchimp bills their service as a marketing platform that brings together multiple channels of online communication with analytic and automation tools. Their audience dashboard provides CRM features like market segmentation and customer profiles. They've also expanded into providing landing pages, signup forms, and social media ad placement.
Try Mailchimp now! Check it out for free and then choose the plan that's best for you.
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Mailchimp
Mailchimp began as an email marketing service developed to complement a web design company founded by Ben Chestnut and Dan Kurzius. Originally tailored to small business clients as a side project, it grew into their main business. By 2007, they dropped the web design business and created Mailchimp to focus on providing marketing email services to entrepreneurs and ecommerce businesses. In 2017, that marketing service expanded to include social media integrations and automation tools. Today, Mailchimp provides a full set of market strategy software tools that are affordable and efficient for businesses of all sizes.
Plans and Pricing
Free
$0.00
Plan Details
- This plan supports up to 2,000 contacts. You get access to Mailchimp's audience dashboard, market segmentation features, and contact profiles. It also includes the content studio, multi-channel marketing, simple automation, and basic reports.
Essentials
Starting at $9.99 per month
Plan Details
- This plan supports between 500 and 50,000 contacts. The monthly price scales to your contact list size. Mailchimp adds email templates, A/B testing, custom branding, and 24/7 support in addition to the features of the free plan.
Standard
Starting at $14.99 per month
Plan Details
- You can manage up to 100,000 contacts with this plan, which adds advanced automation, retargeted ads, and advanced audience insights.
Premium
Starrting at $299.00 per month
Plan Details
- For enterprises with contact lists that number 10,000 and up, Mailchimp has this plan. They support up to 200,000 contacts for $1,099/mo., above which they will negotiate a custom plan. Premium adds advanced segmentation, unlimited seats, multivariate testing, and phone support to the standard features.
Categories
Audience Dashboard
contactsMailchimp collects their CRM tools into an audience dashboard. You can manage your contacts list, create customer profiles, and create market segments by tagging contacts with attributes. Mailchimp also can leverage your existing contact profiles to find new contacts that are similar with targeted ad campaigns on social networks.
Branding Features
turned_inMailchimp gives you the tools you need to manage your brand with their content studio, a library of templates to build content, and branded domains. The content studio curates your multimedia brand content, which helps you to ensure that your messaging stays consistent and recognizable. Mailchimp also has a large library of proven templates to get you started or give you new ideas for your ads.
Marketing Campaigns
vertical_splitMailchimp supports coordinated campaigns across multiple channels including email, social media, digital ads, postcards, and landing pages. They have a powerful set of automation tools that take the manual labor out of managing campaigns and personalizes messaging with data from your contacts list.
Insights
bar_chartAnalytics and reporting provided by Mailchimp gives you the tools to evaluate the success of your marketing campaigns and learn more about your audience. These insights are rolled into Mailchimp's automation tools to generate pre-built campaigns based on what worked in previous ads. They also let you launch new campaigns based on insights gained about individual market segments.